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oddsnrods |
Pall Mall memories... |
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I was recently asked by a forum member to recall my memories of Hardy's on my visits there from the early 70's, I thought that my recollections may interest others here so am posting them. I was also asked if I thought that the guard who walks past the viewer near Hardy's in Pall Mall was a real guard hired for dramatic effect or an actor dressed for the role... my reply.
I was born in London in '57 and we lived there till, a few years later, my father (who was a civil servant) was moved west about 40 miles, to the Thames side town of Maidenhead then the village of Cookham. I travelled by train back into London for four years while I went to art college in the mid 1970's. It was during that time that I would regularly visit Hardy's and Farlows. The Hardy shop was just like in the Trufflepig film with mostly older gents serving in the shop. I remember clearly (on the main floor shown) taking a rod off the rack giving it a waggle and trying to put it back into its rod bag...handle end first. An elderly assistant very gently took the rod from me and turned the section around ferrule end first saying " this is how we do it at Hardy's sir". Since then I have put my rods away in the same fashon. At the end of the rod wall on the left (again seen in the film) half way along the shop were the stairs to the basement where all the non-game fishing tackle of Hardy's and other makers was - sea and coarse fishing. I remember landing nets on the wall going down the stairs. There also used to be some second hand and Hardy factory seconds for sale. Upstairs was the fancy trout and salmon gear, which was all well beyond my student means. Just inside the door on the right hand wall were the cabinets of flies above which was a large copper sheet salmon high on the wall. I remember the window displays at Pall Mall were very inviting though somewhat sparse, Farlow's window had much more appeal to me it being full of reels of all kinds. Farlows was first along Pall Mall, on the street at the front of the Burlington Arcade. I would walk from the 'tube' (subway) at Piccadilly and walk one block over to join that long and straight Georgian street, the buildings being grand, white and impressive. After a few minutes there was Farlows on the right. It was a quite small shop but jam packed with tackle of all makes including Hardy. They were mostly after the city trade of salmon and trout anglers but they also stocked much flytying materials and quite unusual items of tackle: outlandish lures far to large for any UK fish plus much sea tackle, they must have been trying to appeal to the travelling angler. They had three or four assistants, one whom I remember well who always remembered me when I would come in. At the back of the tiny shop, on the ground floor was a spiral staircase taking one up to the sea and coarse tackle, the room was packed with tackle of all kinds. The counter was at the front of the shop, though I remember that it was further back in the early years that I visited. If you would turn into the Burlington Arcade itself, Farlows side window was large and also very impressive showing country clothing, tackle, hampers and all the other gear needed for city types weekend off in the country. Hardy's was on the same side of Pall Mall but much further along. In the film you may notice an insurance company on the left of Hardys, I would approach from the opposite side. Just past the insurance company (which I do not remember as that picture in the film looks to be from the early1960's judging by the cars parked outside) there was a bend in the road, I seem to recall, and there used to be a hatmaker (bowler hats etc.) on the corner. In answer to the question regarding the guardsman walking past in the film. Yes, he would have been there as Clarence House (home to the Queen Mother, Prince Charles and others) was opposite. The camera-man may have been standing tight to the wall behind the guard or in the drive itself if the gates were open. It does not look as if he had much room as the guard marches past very close. It may be of interest to know that while on duty guards never talk to the public and would not have to this cameraman either, they most certainly could not have been hired for dramatic effect. If you looked out of Hardy's window you would have seen the large gates of Clarence House opposite and the guard (there was at least one) would have stood there and on occasion marched back and forth. Tourists would not have found their way there much in those days, Pall Mall was a street of commerce and the guards were there to protect the royal residence as they did Buckingham Palace which was not far away. The guards are members of the British Army and the gun that he carries is real, at that time not even the police carried them. Bearing in mind that Hardy's have long been makers' by Royal Appointment' they did not have far to travel to sell their goods. I have very fond memories of both Hardy's and Farlows. I was saddened to see the modern view of 61 Pall Mall shown in the film. My memories are of two past glorious emporiums containing some of the finest tackle available. ![]() ![]()
Last Edited By: oddsnrods 02/04/2010 20:56.
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Spey Salar |
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I have been meaning to ask here--when did Hardy's close at 61 Pall Mall, and what was the motivation? I'm sure cost cutting was part of it, but at what cost to the brand and legacy?
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Ponsonby Britt |
The TV broadcast segment. | #2 | ||
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Thanks for the memories Malcolm.
This is the film referred to: http://www.youtube.com/wa...popup?v=fyuhsrHn3Ww#t=92 Any other comments and memories about the Hardy retail stores will be enjoyed and appreciated. |
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FWdB |
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Spey Salar wrote:There's been a thread here about the different Hardy stores opening and closing. Apparently 61 Pall Mall closed in the early 2000s: http://classicflyrodforum.com/topic/30015 The cost to the brand and legacy is different to determine objectively. I'd say that they may have lost some trade from traditional customers who regularly visited the shop and from people visiting London making a "pilgrimage" to Hardy's as stated in the film. But as with many stores and companies operating in a worldwide market, the internet has caused many to reconsider their marketing strategy and expenses. No doubt that was one of the reasons for Hardy's too. Great recollection of the good old days oddsnrods, wish the store would have been still around when I got bitten by the fly fishing bug and infected with the Hardy virus. Thanks for sharing your memories and for describing them so vividly.
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DoctorFly |
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Spey Salar wrote:Adding to the information in the other thread, Sportfish Group Ltd changed its name to Farlows Group Ltd (the holding company of Farlows and Sportfish) in October 2000. Harris & Sheldon Group Ltd (holding company to Hardy & Greys) currently (Sept 09) owns 13.26% of the paid up shares of Farlows Group Ltd. regards, Doc DoctorFly - Classic English Fishing |
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bobbeegee |
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oddsnrods,
I enjoyed your memories of Pall Mall immensely! Thank you for posting it here! Bob |
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wefishcane |
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On my last visit to London I stopped by Farlows on Pall Mall and purchased a beautiful Wheatley double-sided wooden fly box for my son. Unfortunately, I found no cane rods displayed. Thank you for sharing your memories.
Jim
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bearbutt |
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My first and most memorable visit to the Pall Mall store was in the hot and dry autumn of 1976, when I was a wide-eyed American college student spending a year abroad in Sussex. I took the train up to Victoria, took the tube to Picadilly, then walked south to Pall Mall--on the way was Berry Bros.--with a bottle of my father's favorite beverage in the window. And a cigar store too, I forget the name now--. A turn left, and a short walk put me in the Hardy's store--and I was in heaven. I bought only one thing, the very thing forbidden in the US at that time: a neck of Jungle Cock. I got it home as contraband inside a hollowed-out copy of Shakespeare. I still have the neck, what remains of it anyhow. It was an exquisite place--probably the furtherest remove from Jim Deren's 'Angler's Roost' as a fly shop can get. Anyone ever go there? The closest thing nowadays is Dan's Tackle Shop in Chicago. I once dropped my credit card on the floor in Dan's when paying, and it took us 20 minutes to find it.
bb
Last Edited By: bearbutt 02/06/2010 12:52.
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Grandhogair |
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I used to visit London regularly in the 80's and 90's (pre-marriage) and would stop at the Pall Mall shop. I do recall it was a little stuffy, but it was an interesting place to spend an hour. I don't recall any bamboo rods but then this was long before my switch from graphite. I wiggled several of the graphites on offer and they all had this awful bright yellow sticker warning the user to be careful when fishing under power lines. Must have been sued by some person's estate. Per chance another, often neglected, reason to use a bamboo rod! I did purchase their top of the line vest which I still use and which will probably last my lifetime and one of their fishing bags which carries my tackle when stalking wild brookies and will last my lifetime. I did not know the shop was closed and very disappointed to find it gone on my last trip. Another bit of lost London. Somewhat like finding your favorite pub converted to a fake Irish bar during that craze. Still miss the Sun.
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oddsnrods |
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For those who are interested in the Lost World of Mr Hardy DVD. On the strength of Ian Blagburns comments on the quality of Ken Middlemist's salmon flies, I asked Ken (the last of Hardy's full time salmon fly 'dressers' featured in the film) if he could make me a few salmon flies. He kindly forwarded me a set of seven: Durham Ranger, Green Highlander, Jock Scott, Black Doctor, Silver Wilkinson,Kate, Thunder & Lightening - all tied without a vice...
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Last Edited By: oddsnrods 02/07/2010 14:44.
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FWdB |
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Beautiful work, love the scenes in the film when Ken Middlemist weaves his magic. I've just purchased a vintage Hardy 5/0 Thunder & Lightning for display and decoration purposes (will make a great addition to reel pictures). Wonderful to own a little piece of history.
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